International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE The Role of Marketing in Consumer Behavior: How Brain Science is Shaping Modern Branding Strategies
AUTHOR Shilpa Mary, Dr. Sachin K. Parappagoudar, Moksh Agrawal, Keshav Maheshwari, Sarvagya Gupta, Atul Agrawal, Krishna Agrawal Asst. Professor, Faculty of Management, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India Asst. Professor, Faculty of M
PUBLICATION DATE 3/13/2025
VOLUME 12
ISSUE 3
PDF 11_The Role.pdf