TITLE | The Role of Marketing in Consumer Behavior: How Brain Science is Shaping Modern Branding Strategies |
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AUTHOR | Shilpa Mary, Dr. Sachin K. Parappagoudar, Moksh Agrawal, Keshav Maheshwari, Sarvagya Gupta, Atul Agrawal, Krishna Agrawal Asst. Professor, Faculty of Management, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India Asst. Professor, Faculty of M |
PUBLICATION DATE | 3/13/2025 |
VOLUME | 12 |
ISSUE | 3 |
11_The Role.pdf |
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