TITLE | Green Marketing Strategies: Assessing the Effectiveness of Eco-Friendly Product Positioning and Mess |
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AUTHOR | Dr Charles Godwin K., Sanskriti Kedia, Sakshi Singhee Associate Professor and Research Guide., Jain (Deemed-to-be) University., Center for Management Studies., Bengaluru, India BBA- Branding & Advertising., Jain (Deemed-to-be) University., Center for |
PUBLICATION DATE | 4/12/2024 |
VOLUME | 11 |
ISSUE | 4 |
10_Green.pdf |
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