International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE Effective Persuasion in Online Advertising: it’s Role in Shaping Consumer Decisions
AUTHOR Shobhit Kandari, Dr. Jitendra Singh M.A. Student, Department of Journalism and Mass Communication, School of Liberal and Creative Arts (Journalism and Mass Communication), Lovely Professional University, Phagwara, India Assistant Professor, School of
PUBLICATION DATE 7/11/2024
VOLUME 11
ISSUE 7
PDF 6_Effective.pdf