International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE Analysis of Product Placement in Web Series on Digital Platform and its Influence on Consumer Buying
AUTHOR ANJLI MANWANI, Department of Marketing, Balaji Institute of Management & Human Resource Development, Pune, India
PUBLICATION DATE 6/14/2022
VOLUME 9
ISSUE 2
PDF 6_IJMRSETM.pdf