TITLE | Analysis of Product Placement in Web Series on Digital Platform and its Influence on Consumer Buying |
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AUTHOR | ANJLI MANWANI, Department of Marketing, Balaji Institute of Management & Human Resource Development, Pune, India |
PUBLICATION DATE | 6/14/2022 |
VOLUME | 9 |
ISSUE | 2 |
6_IJMRSETM.pdf |
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