| TITLE | An Empirical Study on the Impact of Brand Personality on Consumer decision making |
|---|---|
| AUTHOR | Aditya Pandey, Rakshith D Shetty, Prof Prithwiraj Das AIMS IBS Business School, India |
| PUBLICATION DATE | 3/21/2023 |
| VOLUME | 10 |
| ISSUE | 3 |
| 8_An_NC.pdf |
Copyright@IJMRSETM