TITLE | An Empirical Study on the Impact of Brand Personality on Consumer decision making |
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AUTHOR | Aditya Pandey, Rakshith D Shetty, Prof Prithwiraj Das AIMS IBS Business School, India |
PUBLICATION DATE | 3/21/2023 |
VOLUME | 10 |
ISSUE | 3 |
8_An_NC.pdf |
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