International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE An Empirical Study on the Impact of Brand Personality on Consumer decision making
AUTHOR Aditya Pandey, Rakshith D Shetty, Prof Prithwiraj Das AIMS IBS Business School, India
PUBLICATION DATE 3/21/2023
VOLUME 10
ISSUE 3
PDF 8_An_NC.pdf